Qualitative data analysis, made faster and easier

Process thousands of open-ended responses in minutes. Fully coded, sentiment-layered, and ready to share – without a single manual code.

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Market research analysis software powered by AI agents

TruVerbatim is computer software for qualitative data analysis designed to transform unstructured text into structured, actionable insight. It automatically removes personally identifiable information – names, emails, phone numbers, and addresses – before any analysis begins, so your respondent data is protected from the first upload.

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It helps with story driven insight

Statistician, Research Agency

It offers two classification modes: exploratory analysis that discovers new themes automatically, and structured classification using your own codeframe with multi-label support. All pipelines are powered by a proprietary hybrid of topic modelling and large language models engineered specifically for verbatims – delivering more meaningful, nuanced results than generic NLP approaches when conducting data analysis of qualitative data.

Every output can be interrogated, refined, and validated, ensuring insights are suitable for high-stakes reporting and decision-making.

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Automated theme discovery

Identify meaningful themes and sub-themes with no predefined categories needed. TruVerbatim finds structure in your data that manual coding would take days to surface.

Codeframe-based classification

Upload your existing codeframe and apply your own qualitative data analysis methods – with multi-label support so nuanced responses are never forced into a single category.

Conversational exploration

Ask questions in plain language to explore results by segment, demographic, or theme. Get instant crosstabs, sentiment breakdowns, and verbatim examples with interactive charts.

Research-grade outputs

One-click PowerPoint export with embedded visualisations, theme summaries, and verbatim examples. Download coded CSVs for full flexibility. From raw data to client-ready report in a single workflow.

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How TruVerbatim Works

1. Data Ingestion

TruVerbatim begins by ingesting raw qualitative data from common research formats. The platform automatically cleans text, removes personally identifiable information, and prepares data for analysis.

2. Interaction

Researchers can choose between exploratory qualitative data analysis – where TruVeratim discovers and names themes automatically – or structured classification using a predefined codeframe. In both modes, users remain in control: themes can be merged, renamed, or reset at any point, ensuring the analysis reflects research context rather than generic automation. The qualitative data analysis techniques applied are transparent and adjustable throughout the process.

3. Inspection

Once analysis is complete, an interactive Q&A mode lets teams explore results conversationally, pulling sentiment breakdowns, crosstabs, and verbatim examples in plain English. This makes TruVerbatim suitable for both exploratory work and formal data analysis in qualitative research for client reporting.

Capabilities

Built by researchers, for researchers

TruVerbatim supports a wide range of qualitative data analysis methods, including:

Thematic analysis and clustering via TruVerbatim

Domain or brand extraction from short responses

Sentiment analysis layered on themes

Multi-label coding for complex, nuanced responses

Crosstabs and segmentation of qualitative data

Exportable charts, coded datasets, and auto-generated PowerPoint reports

These capabilities allow teams to scale qualitative analysis without losing depth or nuance. The platform functions as computer software for qualitative data analysis that keeps the researcher in control at every stage.

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Automate Data CleaningTransformationPrivacy

Handling qualitative data responsibly is non-negotiable. TruVerbatim includes automated data cleaning and privacy protection as part of its core workflow – not an optional add-on.

Personally identifiable information – names, email addresses, phone numbers, and locations – is automatically detected and removed before analysis begins. This ensures compliance with privacy standards while protecting respondent confidentiality. No manual scrubbing, no risk of something slipping through. By automating preparation and safeguarding steps, TruVerbatim reduces risk and manual effort, with its data analysis methods in qualitative research, allowing researchers to focus on interpretation rather than preprocessing.

Agentic AI Solutions

Human Consultancy

Advanced Capabilities

Verbatim Coding

Agentic AI Solutions

Human Consultancy

Advanced Capabilities

Verbatim Coding

Backed with expert consultancy

TruVerbatim is supported by expert consultancy from researchers experienced in data analysis. Consultancy support is available for onboarding, methodological guidance, and interpretation of results – as well as training and embedding fine-tuned models tailored to the specific language and categories of your project.

This ensures qualitative data analysis techniques are applied appropriately and consistently, particularly when scaling analysis across large datasets or multiple projects.

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Dashboard Example Gallery

Extract and Normalise Every Brand, Product, and Entity Mentioned

Automatically identify what people are naming – with smart normalisation that catches typos, abbreviations, and…

Classify Verbatims Against Your Existing Codeframe in Minutes

Upload your coding framework and let AI do the heavy lifting – consistent, multi-label classification…

Discover Hidden Themes in Open-Ended Survey Responses

AI powered topic discovery that automatically groups thousands of verbatims into meaningful, hierarchical themes –…

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Docs

Alongside our consultancy, we have an excellent selection of resources for our customers.

Codeframe Classification

Getting Started How to classify verbatim responses against your own predefined codeframe using TruVerbatim. Codeframe Classification takes…

Extraction Pipeline User Guide

How to extract and normalise key terms from short verbatim responses using TruVerbatim’s Entity Extraction pipeline. Overview…

Theme Extraction

How to discover themes in your verbatim data using TruVerbatim’s AI-powered topic modelling pipeline. Topic Modelling reads…

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Traditional qualitative analysis can take days or weeks of manual coding.

TruVerbatim accelerates this process by automating classification, exploration, and reporting within a single platform.

Researchers can process thousands of responses in minutes, iterate quickly, and generate consistent outputs across teams. This makes TruVerbatim suitable for both standalone qualitative studies and large-scale mixed-methods research programmes – and frees up the time researchers actually want to spend on interpretation and insight.

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Pricing

Pricing is based on usage and support needs. Most teams start with a single project to see the workflow in action – book a demo and we will set one up around your data.

Frequently Asked Questions

Is TruVerbatim suitable for large-scale qualitative research?

Yes. It is designed specifically to handle thousands of responses efficiently – the scale where manual coding becomes impractical.

Can I use my own qualitative methods?

Yes. Upload your own codeframes and analysis structures – TruVerbatim will apply them with multi-label support.

Does TruVerbatim replace human analysis?

No. It handles classification and organisation so researchers can focus on interpretation, context, and the judgements that require expertise.

Is respondent data protected?

Yes. PII is automatically detected and removed before any analysis begins, as part of the core workflow.

What happens when my analysis is complete?

Once your analysis is complete, our interactive Q&A mode lets you explore results conversationally in natural language. Ask questions like “show me themes by demographic group A nested by group B” and get instant crosstabs, analyse sentiment breakdowns layered on top of themes to see not just what people are saying but how they feel, or pull specific verbatim examples, all in plain English. Every chart is interactive and exportable. When you’re ready to share your findings, TruVerbatim generates a polished PowerPoint presentation complete with visualisations and supporting data. You can also download coded CSVs to maintain full flexibility. From raw data to client-ready report, all in one seamless workflow.